Put Up Or Shut Up

5/7/1993

For a month, we’ve received hundreds of phone calls asking one question: What’s the big announcement? We were going to debut our new monitoring system, but it’s been put off until R&R gets theirs on line. That should give us at least another five years or so!

For weeks we’ve been doing our best to echo the sentiments of the industry. We’ve identified existing problems and asked for your input on positive changes. You’ve given us your ideas. Now it’s time to put up or shut up.

You’re reading the future. The New Network Forty contains the changes you’ve suggested…so far. We will continue to reflect the evolution of our industry in the coming months. New ideas will be added and outdated features discarded as The New Network Forty becomes your magazine for the ‘90s…and beyond.

Here’s what’s in it:

“The Charts:” The future of Mainstream Top 40 lies in accurately reporting actual airplay. The Network Forty provides the most detailed report of radio airplay through our exclusive Plays Per Week charts. These charts are tabulated from computer-generated music logs from reporting stations across the country.

The national PPW chart appears on page 3. Other PPWs, based on selected format airplay and eight regional breakouts, enable you to chart songs specifically for your format and geographical region. No other source provides this information. The Network Forty charts give you the most accurate compilation of actual radio airplay. Our PPW research monitors the majors as well as key secondaries outside the universe of BDS markets and airplay is based on specific formats. You won’t be confused by airplay reported from radio stations outside your target audience.

Next to the national PPW chart on page 3 is the traditional chart based on a combination of national airplay, sales and requests. This chart is what program directors across the country predict will happen in the coming week, based on their individual information. The Charts page in The Network Forty provides the only side-by-side comparison of predicted versus actual airplay.

The Network Forty has expanded editorial coverage to include industry news that relates directly to our readers. In addition to the “real” news, our “Page 6,” written by the now infamous Chrome Lizard, will be full of rumors and scandalous activities…the truths and near-truths that make our chosen profession so much fun. Plus, we’ll print a weekly picture guaranteed to shock and titillate.

We will provide the radio and record industries the most in-depth promotion information available. Networking with promotion directors and staffs across the country, we will keep you up-to-date on the latest promotions at all radio stations and record companies. We’ll also keep you current on promotional availabilities for your station and market.

A new, weekly twist, The Network Forty Spotlight will feature an outstanding radio station or record company each week. You’ll get a thumbnail sketch of different companies and how they operate. The Network Forty Interview will do the same with individuals. Once a month, we’ll take a detailed look at someone impacting on our business. A periodical “Twenty Questions” feature will deal with others whose expertise is of particular importance.

The Network Forty will continue to provide you with the most detailed music information available today. Each week, The Network Forty staff networks with program directors and music directors across the country to find out what songs and programming features are working best. This information is available to you daily through the networking process or weekly in the music sections of the magazine.

In addition to Mainstream Top 40, we also provide detailed information on Crossover songs. With this issue, an Alternative section is added. It’s like none other in the business. We will chart those songs we believe are ready to cross over into the Mainstream from the Alternative. The Crossover section will provide this information for the Urban and Rhythm stations as well.

The Network Forty is the only weekly publication that researches programmers’ opinions, retail sales, requests, airplay and outside influences (see “Mass Media”) to provide a total overview of music information.

The Network Forty “Overnight Requests” will continue to provide the industry with the only daily request information. This information is available to subscribers on a daily basis as well as weekly in the magazine.

We also debut an extensive “Help Wanted” section with “Gottagettagig.” It includes everything you need to know to find or fill an opening …and most importantly, it’s free!

With all of your help, we’ve created a magazine that reflects your ideas. We’ve also included a page of our own. “The Morning Line” is a prediction page compiled by The Network Forty staff. It’s a guaranteed non-scientific page full of picks by our own “experts” that’s sure to take the industry by storm.

Along with “Conference Call,” The Network Forty will continue to highlight important issues through the only “Editorial” section in the industry. The Network Forty has developed a reputation for “telling it like it is” and we’ll continue to do so.

The Network Forty is the only trade magazine that boasts a staff of seasoned radio professionals. Compare us with others and see for yourself. Each editor at The Network Forty holds extensive radio credentials and we’re dedicated to putting together accurate, important information each week that will help make your job a little easier…whether you’re programming a radio station or promoting your record company’s product.

We’re excited about our changes. It’s more than just graphics. It’s a commitment to excellence and a commitment to reflect your ideas in a publication that exists for your benefit and betterment. We couldn’t have made the changes without your help. There were so many consulted that we would have to expand the magazine just to mention the names. But suffice it to say that all of our readers are responsible for the changes. Some more than others. And we ask for your continued commitment to us.

Join us as a weekly reader and partner to help us make The Network Forty your magazine for the ‘90s…and beyond.

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